DESIGN CHALLENGE

Each day in the city is made of countless valuable, interesting, entertaining, useful, or odd moments. People have no dedicated space to share these moments with friends and neighbors.

We use Waze to make commuting more delightful and efficient by sharing our own driving experiences.

Daze will be a place to share happenings off-the-road– to make daily life more informed and enjoyable.

OPPORTUNITY

Daze will give users a platform to report geo-tagged happenings, and discover and interact with existing user-reported happenings.

We will create hyper-local communities that work together to improve the quality of people's daily life through users’ sharing and discovering real-time happenings nearby.

My Role

As UX Designer I served as lead for all program management efforts, research insights, conducted usability tests and assisted in high fidelity mock-up / final prototype.

Time

The project was developed during a two-week design sprint for General Assembly’s UX design immersive.

Team

Project Team: Hugo Cavalcanti, Emma McCann and Tom DePinto.

COMPeTITORS

User generated content
Share and tag friends
Check-in with photo
Feedback on post
Chat with users

Share what's happening
Share and tag friends
Messages with users
Check-in with photo
Feedback on post

Feedback reviews and tips
Search places nearby
Check-in and tag friends
Feedback on check-in
Check-in with photo

Upcoming events nearby
Feedback reviews and tips
Search places nearby
Check-in and add photo
Message with users

USER RESEARCH

SCREENER SURVEY CRITERIA

• Live in a city
• Have a mobile phone
• Use a variety of comparable social media
• Who are active in sharing news and places with friends

USER INTERVIEW

We conducted interviews with six participants. Our interview objective was simple: explore how participants interact with the city around them through their mobile devices.