LiquidLab
LiquidLab is a boutique cold press juice bar offering their customers unique customized juices and smoothies. LiquidLab is entering a market currently dominated by established brand.
Objective
LiquiLab want to create a single “long-scroll” style landing page that encourage the consumers to have a healthy and sustainable life.
Statement
LiquiLab wants encourage consumers to have a healthier and sustainable lifestyle that includes press cold juice with products that support local and organic farmrs. LiquiLab makes delicious, nutritious juice to help conscious consumers to make the right choice for their bodies and the planet.
Competitive Survey
• Navigation bar is easy to find where you want to go, solving the user problem in a fast way.
• The connection between palet color fonts, juice colors and fruits colors highlight the quality of juice and give a fresh look to the product.
1 • One step to access website features
2 • The website is modern and clean, but doesn't have connection with product label
3 • The color palette give a comfortable and cleanses atmosphere
Primary Audiences
• Women
• Ages 30–45
• Professionals
• Urban dwellers
• Single or Married with 0–1 children
• Income of $120k+ per year
They are health and nutrition conscious
They are interested in maintaining a healthy and balanced diet.
Focus on diet of whole foods, organic, and locally-sourced products
They have some knowledge about the benefits of cold press juices
Secondary Audiences
• Women and Men
• Ages 30–65
• Professionals
• Urban dwellers
• Single or Married with 0–1 children
• Income of $90k+ per year
They are looking to introduce healthier practices to their life.
They have just joined a gym, started an exercise program.
They are looking to add fruits and vegetables to their diet.
Keywords
Cleanse
Monochromatic Sky
Fresh
Pineapple
Energetic
Pomegranate
